Placements players actually pass | Brands In Play

Game worlds have grown into places with streets, stadiums and shopfronts, and those worlds are full of surfaces that can carry a message. With Gadsme, the game engine renders the creative and is measured for viewability like any other media.

Planners treat it as a mix of outdoor and digital video, usually running for a few weeks per flight.

To see how Brands In Play placements work in practice, visit gadsme.com.